To learn more about type layout, I redesigned a magazine spread. I was assigned an article from Outside that explained when an individual should replace their running shoes. I was instructed to take this online article and transform it into a physical magazine spread. 

To start my ideation process, I created a mood board displaying what design elements I wanted to include. I knew I wanted to incorporate a large design element that referenced running shoes. Additionally, I wanted columns of type to give a polished and professional feel. 

I decided to make it fun and more modern. I did not want to make the spread look like a black and white Nike ad, so I cut out a picture of a Hoka shoe and added bright decorative elements to my spread. 

However, it felt like a design piece was missing. I then had the idea to create the article title out of shoelaces. I made a pattern brush in Illustrator to carry out this idea. This was a unique skill to learn and I believe this elevated my design. One challenge for me in this project was not having rivers in my columns of text since I used center-justified type.