Brand identity is something I have always been interested in. For one of my projects, I rebranded a US city. This gave me great insight into brand identity and how a brand’s culture can be communicated and stressed through design. 

For my city, I chose Nashville, TN. I decided that I wanted to rebrand Nashville in a new way. Every single graphic I have seen of Nashville has included a guitar, music note, or some imagery related to music. I wanted Nashville to represent the fusion of the “Music City” and southern culture. Therefore, my logo was going to be more country-focused.

When seeking inspiration, I became fixated on incorporating a spur in Nashville’s logo. I attached a spur to Nashville’s N and wrote Music City under it to complete the logo. The spur additionally became a symbol of the city. From the logo, I created a brand identity sheet, travel brochure, and stationery package using the brand of Nashville as the focus.

Some struggles I experienced in this project were content layout and exactly where to position things. I wanted a clean yet fun look. For me, it was difficult to lay out the content in a way that would reflect these qualities.