Ah, Nashville, the City of Music. Line dancing, country fashion, neon signs, and The Honky Tonk Highway bring the city to life. Nashville has become a popular travel destination for bachelorette parties, concerts, or weekend getaways. You would think a city with such vibrant tourism would have professional branding and impeccable marketing. However, the city does not possess a verified Instagram account or logo. When I was tasked with rebranding a U.S. city, I settled on Nashville for this reason. Additionally, I wanted to rebrand a city in the South since I have a deep appreciation for my Southern heritage.

​My main goal was to fuse two of Nashville’s identities together- Music City and the Country Capital. I wanted the logo to be dynamic and represent the vast opportunities and experiences Nashville offers. I decided to incorporate a star symbol with the letter N to resemble a spur. I placed the title, Music City, under Nashville.

​From the logo, I created multiple deliverables.  I produced a travel brochure with city history, activity recommendations, pictures, contact information, and a hand-drawn map. A stationary package was curated, including a letterhead, envelope, and a business card. Finally, a branding guide was included with brand colors, fonts, and logos.